Experiential Fit: Applying Task-Technology Fit Theory to Experiential Consumer Tasks
نویسندگان
چکیده
The purpose of this research effort is to apply Task-Technology Fit (TTF) theory to understand how to effectively support experiential consumer tasks. A 2x2 experiment was designed to consider fit issues related to task characteristics (task type: search vs. experiential) and technology characteristics (interface structure: search-oriented vs. experiential-oriented) along with individual characteristics (consumer personality: conscientiousness vs. openness/agreeableness).
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